The move into social video creation is part of Vimeo’s larger strategy of becoming a one-stop shop for companies and individuals who publish videos online. After the video is finalized, users are able to publish across the web - including to Facebook, YouTube, Instagram, Twitter and LinkedIn - as a part of the Vimeo Create workflow. square, vertical, horizontal) and format requirements vary. Vimeo Create also simplifies the process of designing videos for different social platforms, where aspect ratios (e.g. The app then leverages AI-powered technology to turn the clips, photos, music and text into a high-quality social video in minutes. Businesses also can customize their videos by selecting the colors, fonts, layouts, logos, text captions and calls-to-action they want to use. The app includes a library of stock content to add to videos, including millions of HD video clips, photos and commercially licensed music tracks available for no extra fee, Vimeo says. More advanced users could opt to start a new video from scratch, as an alternative. With Vimeo Create, available on both the desktop and as an app, businesses choose from pre-made, professionally designed video templates that can be customized to meet their needs. The new app includes a set of video creation tools aimed at small businesses and marketers looking to tell their stories using social video, but who lack the resources, time or budget to invest in video production at the scale they need to compete. Today, the company is unveiling the results of its work in the months following the deal’s close with the debut of Vimeo Create.

Vimeo signaled last year its plans to move further into the social video creation and editing space with its acquisition of short-form video editor Magisto.

Vimeo app